FASHION RUNS THE WORLD
FENDI will fund the restoration of some of Rome’s historical fountains – starting with the famous 18th-century Trevi Fountain. It’s thought that the extensive project will culminate with a Fendi fashion show staged in front of the Trevi Fountain in 2015, which marks the 90thanniversary of the brand.
Karl Lagerfeld and Silvia Fendi, along with Fendi chief executive Pietro Beccari and mayor of Rome Gianni Alemanno, are expected to host a press conference in the Italian capital later today to confirm details of the four-year Fendi for Fountains plan, reportsWWD. It’s believed that a photo book shot by Lagerfeld, featuring Rome’s celebrated fountains, will also be released later this year.
“We are proud of being tied to the city, but I believe not everyone knows, and this is a great occasion to do something for the city that hosts us,” said Beccari. “Rome is a home of Made in Italy. There’s an incredible savoir faire, but as well it’s a source of inspiration for many.”
Restoration on the fountain is due to begin in spring. Four other damaged fountains will also be reconstructed under the initiative, but they have yet to be named.
TREVI FOUNTAIN FEATURED IN ICONIC FELLINI FILM ” LA DOLCE VITA”